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Important Visibility Campaigns
Publicis has been Mira’s partner for over 20 years. It has used its experience to help Mira in several ways:
- Free media visibility
- Creation of advertising campaigns (bus stops, Montreal metros, billboards, internet, corporate brochures)
- Design and visual creation of all television advertising campaigns
- Creation of Quebec's very first fundraising campaign using donation coupons, in Super C stores
- Initiated Mira’s partnership with the V Media Group, which created La journée qui a du chien fundraiser bringing Mira $500,000 per year
$270K
Average revenue from each Super C fundraising campaign
8
Advertising campaigns created for Mira
$12M
Value of the media visibility and publicity campaigns created for Mira