4th edition of La Journée qui a du chien: A crucial fundraiser for Mira
Press release – For immediate distribution
Montreal, October 10, 2018 – The 4th edition of La Journée qui a du chien will take place on Monday, November 5th. The event is an initiative established by Groupe V Média to raise funds that will enable the Mira Foundation to pursue its mission. This fundraising event – during which a large portion of the programming on V and MusiquePlus is dedicated to the Mira Foundation – highlights the very real difference the foundation makes in the lives of children with autism spectrum disorders and people with visual or motor impairments. Host and comedian, Stéphane Rousseau, will act as spokesperson for this day of awareness building and fundraising.
“La Journée qui a du chien is our biggest annual fundraiser. It goes without saying that it’s an extremely important event for us because we receive no government funding. Our organism operates entirely on donations from the general public and the private sector. La Journée qui a du chien helps promote the various Mira Foundation programs, build public awareness and raise significant funds that will enable us to carry out our mission” explains Nicolas St-Pierre, Executive Director of the Mira Foundation
“We are very proud that, again this year, the Groupe V Média team, along with many of our collaborators and partners, is supporting this important cause in our own unique way. With la Journée qui a du chien, we’re leveraging V’s considerable reach to engage the public and raise funds that will tangibly help the Mira Foundation in the fulfillment of its mission,” states Dimitri Gourdin, Executive Vice President of Groupe V Media.
“It is with great pleasure, as a dog lover, that I accepted to be spokesperson for la Journée qui a du chien. I’ve known about the Mira Foundation for many years – I was one of their spokespersons 20 years ago! – and I always considered their mission admirable. The Mira Foundation helps hundreds of individuals and families by providing a companion they can rely on. This support is essential, ” says Stéphane Rousseau, spokesperson for the 4th edition of la Journée qui a du chien.
From 7 am to 6 pm, hundreds of volunteers will be present at over twenty Metro stations in Montreal to collect donations.
This day is made possible thanks to the commitment of the following partners: Groupe V Média, Mondou and Vetdiet.
To donate
Text MIRA at 45678 (option to donate $10 or $20)
Call at 1 844 346-MIRA (6472) – donations of $1 to $99
Donate online. You can donate right now!